Apple Fans Waiting for New iPhone 5 Slows Sales
As iPhone fans await the release of a new model, they are delaying purchases and may cause Apple Inc. (AAPL), the world’s largest company by market value, to post its slowest sales and profit growth in more than two years.
With a redesigned model probably arriving by October, analysts estimate that sales of iPhones — Apple’s biggest source of revenue — slid in the fiscal third quarter from prior periods. While analysts predict that the next iPhone will be the best-selling smartphone yet from Cupertino, California-based Apple, the purchasing delays will probably weigh down results until the device hits stores.
“People are waiting,” said Andy Hargreaves, an analyst at Pacific Crest Securities in Portland, Oregon. Apple will sell about 25.4 million iPhones, he estimates, compared with 35.1 million in the previous quarter. “It’s going to be bad now, but great later.”
A similar slowdown occurred ahead of last year’s iPhone 4S release in October, causing Apple’s shares to slide when the company reported profit that fell short of analysts’ estimates for the first time since 2003. The stock slipped 0.1 percent to $603.83 at the close in New York.
Apple hasn’t said when it will unveil a new iPhone, and has given no details about plans for the product. Yet the dip in unit sales underscores how speculation about Apple’s plans, including a slew of websites dedicated to publishing rumors about new devices, can lead potential buyers to sit on their wallets while waiting for a new product.
“Customers are increasingly tech-savvy and they want to have the latest and greatest,” said Anthony Scarsella, the chief gadget officer at Gazelle.com, a website that buys and sells used iPhones and other consumer electronics. He said people wind down trading in their iPhones about four to six months ahead of an iPhone release. “It’s something we definitely see year after year.”
For entire story, go to: Bloomberg
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