Beauty Beyond The Hair, a two-day seminar on African-American hair from business and technical perspectives, holds its inaugural event Jan. 27-28 in Atlanta. The primary purpose is to enhance how black salons operate.

Held at Like The River The Salon, voted one of the top 100 salons in America by, participants are expected to gain appreciation and knowledge on how to run a salon, manage staff, market the business and grow clientele, as well as cutting-edge technical training in precision cuts and styles.

BBTH is the brainchild of Najah Aziz, who, after a 16-year corporate career, followed her passion in the hair industry. In five years, she built Like The River The Salon into a premier hair care destination in an over-saturated Atlanta market by implementing core principals seldom associated with black hair salons:

  • a commitment to community service
  • demanding complete professionalism from staff
  • a no waiting/no double-booking policy
  • building with talented, licensed stylists who buy into these core values

“I’m not afraid to say this event is designed for black hair care professionals,” Aziz said. “There are countless hair industry conferences and shows throughout the year that are not inclusive of us. I attend those events and I learn something from them.

“But they simply are not for ‘us.’ We have specific concerns that are ours only. The Bronner Brothers Show is almost a tradition, the No. 1 hair show for African-Americans in the business. But it is bigger than what Beauty Beyond The Hair is.

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