Crowdfunding Site For Minority Businesses Struggles To Stay Afloat

Social investing adviser William Michael Cunningham is often sought after for his expertise on capital access. The CEO of Creative Investment Research is the author of The JOBS Act: Crowdfunding for Small Businesses and Startups. One of his latest ventures,, is a rewards-based crowdfunding site targeted to African Americans. It seeks to help people like him overcome roadblocks unique to their race. Cunningham’s ultimate goal for the site is to close the white-black entrepreneurship gap, and eventually the white-black wealth gap.

Cunningham and his team of two, Henry Burger and Howard Williams—also African American—make up National Crowdfunding Services, an L.L.C., with holdings that include and the Washington, D.C. crowdfunding resource Challenge.

Before it can help minorities raise money, however, needs money itself, reports Mashable. Since launching in April 2013, the platform has struggled to attract outside investments to stay afloat— a particularly sad irony, since it aims to help other businesses raise funds. Donations for campaigns have been few and far between, too.

In April 2014, Cunningham and his team decided to take down the site, after the Web-hosting company hiked its fee from $20 per month to $500 per month, according to Mashable. The site currently redirects to, stating that is revising and relaunching. Cunningham had hoped to get the site back up and running again by the end of May, but the site is still unavailable as of the end of July. is one of several minority-focused crowdfunding sites that have popped up in the past year, including and, a platform catered to Latinos. They all share one goal: to combat the discriminatory barriers to funding that minority businesses face, by offering alternative resources.

Studies show that African Americans are less likely to receive angel investment. In fact, less than 1% of angel investments go to black-owned businesses. In the first half of 2013, only 8.5% of startups pitching to angels were minority-owned. Only 15% of those minority-owned businesses successfully got funded.

Minority-owned firms also are less likely than non-minority-owned firms to receive loans, recent data shows. And the founders are less likely to apply for loans due to fears of rejection. They’re also more likely to be denied credit, receive lower loan amounts and pay higher interest rates than their non-minority counterparts.

Among businesses with annual gross receipts under $500,000, 17% of minority firms received loans, compared to 23% of non-minority firms, according to a 2010 U.S. Department of Commerce’s Minority Business Development Agency report. Minority-owned firms (42%) were also three times more likely than non-minority-owned firms (16%) to be denied loans.

It’s a gap that persists in 2014, one that Cunningham and other minority entrepreneurs are fighting to eliminate through the power of the crowd.

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