Drake has tossed his hat into the legal marijuana business, which he announced Wednesday in an Instagram video. He’s partnered with the Canadian-based company Canopy Growth Corporation.
The rapper is calling his new business More Life Growth Company and, according to legal filings, he’ll provide “Cannabis products, herbs, medicinal herb extracts, herbal tea, rolling papers, oral vaporizers for smoking purposes, pipes and dried plants.” The company also touts itself as focusing on “wellness.”
There will be merchandise and apparel sold as well, including boots, coats, dresses, gloves, hats, jeans, jerseys and even lingerie.
The video Drake shared only shows the name of the company spinning around, and he didn’t provide any details other than what’s on the trademark application, which he filed in the United States and Canada.
And besides teasing the new venture with the video, the “Hotline Bling” writer has also been sending flowers to folks in Canada, like Dina Pugliese-Mirkovich, a newscaster.
“That one time when @champagnepapi sent me flowers,” she wrote Tuesday on Instagram. “Ok….so his team is out and about spreading all kinds of positive vibes with flowers to unsuspecting peeps today…but still. Lol! He’s launching a new business venture this Thursday!!”
In a press release that just surfaced, Drake talked about his newly formed partnership and how proud he is of it.
“The opportunity to partner with a world-class company like Canopy Growth on a global scale is really exciting,” he stated. “The idea of being able to build something special in an industry that is ever growing has been inspiring. More Life and More Blessing.”
Other rappers who’ve gotten into the legal weed game by starting a business include Wiz Khalifa, 2 Chainz, Snoop Dogg, and Cypress Hill’s B-Real.