Kim Kardashians West’s concealer line is under fire for its lack of inclusivity. Although the products have yet to hit the mainstream beauty market, social media made it their duty to drag the “Conceal, Bake, Brighten” line for its limited shade ranges after West showcased the KKW Beauty concealers on Twitter and Instagram.
“Those KKW concealers are bad just look at them, black people aren’t orange”
“KKW concealers shade range are trash”
However, Fadiga, who modeled for KKW’s campaign, reportedly defended the cosmetic line and posted a response on Instagram in the comments on the brand’s social media account after people mentioned none of the shades would work on her.
“To end the conversation because you are talking about me ( : I am the « dark black model)… I can tell you that they did not choose me only to pretend; I had the makeup on and It fits perfectly my skin color. I am not wearing any makeup usually so I know when I have it on if it’s good or not and here it was the case, I even keep it on me and went have dinner a friend,” she wrote.
The collection consists of 16 shades, 12 accommodating to lighter skin tones and 4 catering to deeper skin tones. People were also upset with the reality’s star campaign that features a diverse group of women of various ethnicities and ages, but her make-up line reflects indifferently.
Those KKW concealers are bad just looking at them, black people aren’t orange. Her dark shades always show that her brand isn’t putting in the effort to actually understand deep undertones and if you think that’s okay, you’re the problem too
— Alex (@alexwetsdale) March 17, 2018
How are brands still making the same mistake every month? Tarte pulled the same bullshit last month!https://t.co/XqSSiuOkD5
— Nick D'Ambrosi (@NickDAmbrosi) March 17, 2018
KKW beauty concealers shade range are trash
— (@_LickDopeness) March 18, 2018
When I saw the shade range of the new KKW concealers I was not surprised. I don’t even give the Kardashian-Jenner family my money anyways.
— Innnnoooo (@innocenciaaa) March 18, 2018