Serena Williams Extends Commitment to Helping Black-Owned Businesses Through Opportunity Fund

The living legend, tennis icon, and fashion and jewelry designer Serena Williams has announced that she is extending her support for the Opportunity Fund.

Throughout the remainder of February, a portion of the proceeds from her Serena Williams Jewelry will go toward Opportunity Fund’s Small Business Relief Fund, which will directly support Black small-business owners.

This February, we’re honoring Black History Month by donating a portion of proceeds from every purchase to Opportunity Fund’s Small Business Relief Fund that provides support directly to Black small-business owners.

Shop now and support this cause!”

Opportunity Fund is the nation’s leading nonprofit organization that is supporting diverse, resilient business owners through these uncertain, challenging times. The Fund offers financial assistance as well as expert advice. The Small Business Relief Fund provides much-needed, critical relief to small businesses impacted by the COVID-19 crisis, particularly those being run by women, people of color, and immigrants.

Serena Williams Jewelry, in collaboration with global diamond manufacturer K.P. Sanghvi, features ethically sourced and conflict-free diamonds. The Unstoppable collection is currently available on

The jewelry collection reflects Serena’s positivity, determination, and generosity, which enforces a renewed commitment to the community, emblematic of her unstoppable desire to support others in a meaningful way. When buying a necklace or bracelet from Serena Williams Jewelry Unstoppable collection, you not only enhance a woman’s accessory wardrobe you also give her a sense of empowerment by helping others.

The busy entrepreneur just recently released a new collection in partnership with Away. The collection features a variety of luggage and travel essentials, including never-before-seen silhouettes by Away. The latest Away x Serena Williams collection boasts sleek features, new colors, and a custom exterior print that shows off the tennis great’s unique, bold style.

Leave a comment