Small Business Saturday Resources For Your Business

Get More Out of Small Business SaturdaySmall Business Saturday, now in its fourth year, falls between Black Friday and Cyber Monday and serves as the traditional kick off to the holiday season for independent retailers and restaurateurs.

The day was created in response to small business owners’ most pressing need, more customers, and has since grown into an annual celebration of the independent businesses that help boost our local economies.

For the past three years, small business owners have embraced the day and developed creative and effective ways to promote their businesses. American Express is again helping to amplify those efforts with free digital and in-store marketing tools to help small business owners expand their local footprint on Small Business Saturday and throughout the holiday season.

The Small Business Saturday Marketing Toolkit provides businesses with turnkey, personalized assets and materials to better promote their efforts. These tools are available at and include:

  • Printable signage and decals to print and display in a business
  • Logos and imagery for business websites, custom materials, and social media pages
  • Suggested social media and email templates to get the word out to customers on the web

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